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Worst idea technique (or negative brainstorming) is an ideation tool that alleviates the concern of criticism by welcoming terrible ideas and create a more enjoyable atmosphere as people try to amuse one another and use their imaginations to come up with crazy ideas.
- Each participant writes a bad idea
- A facilitator will ask each participant to write down all the attributes that make their idea so bad
- Each participant is asked to turn those awful characteristics into viable solutions
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