Figma Resource - User Persona (Figma) -

User Persona (Figma) –

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This Figma template has everything you need to carry out this activity for your personal or commercial projects. All templates are published and available to the Figma community under the Creative Commons Attribution 4.0 International license.


User Personas are fictional characters that we can create to illustrate user types that might use a product in a similar way. They summarize who the hypothetical users are and what they do with products in relevant contexts. Personas are essentially the essence of real users backed by actual data that seek to look at behaviors rather than just demographics.

Quick Guide

  1. Add a profile image and description
  2. Add demographics
  3. Add Needs and Pain points
  4. Add any additional content

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