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An Empathy map is a discovery tool that allows us to practice empathy by being in the users’ shoes, organizing, sharing, and making sense of research data points to understand the broader influences in our users’ lives.
What do users see around them?
What are they watching or reading?
What is in the user’s environment like?
Think & Feel
What is running through their minds?
What are their dreams, hopes and fears?
What type of thoughts and ideas are influencing the user?
What have we heard them say?
What have we seen them do?
What are actions does the user takes?
What behaviors have we observed?
What obstacles or challenges does the user have?
What is the user’s goal and what are they trying to achieve?
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