Figma Resource - Affinity Map (FigJam) -

Affinity Map (FigJam) –

Learn how to perform this activity on our Notion Manual for professional Product Designers, fully packed with industry standard procedures and practical examples.

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This Figma template has everything you need to carry out this activity for your personal or commercial projects. All templates are published and available to the Figma community under the Creative Commons Attribution 4.0 International license.


An Affinity Map (or Affinity Mapping; Affinity Diagram) is a business tool that helps organize ideas or large amounts of qualitative data into smaller groups, keywords, sentiments, and themes based on their relationships. It simplifies data or ideas, which, when they are repeated, allow us to identify insightful patterns.

Quick Guide

  1. Collect Ideas
  2. Create Affinity Titles
  3. Prioritize and complete

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